scaling with spending 0$ on ads

Want to scale your beauty brand but don't have the budget for ads?

Let’s talk about a simple yet effective strategy that works for skincare and makeup brands:

This campaign will reduce your costs nearly to zero, if you don't believe me, keep reading.

Here’s what we did for one of our clients in the skincare industry:

1️⃣ Start Small, But Smart

We focused on micro-influencers (10k–50k followers) 20 of them who matched the brand’s values and had engaged, skincare-loving audiences. Why? Because these influencers often accept barter deals and promotions in exchange for products

2️⃣ Gift with a Goal

Instead of running ads right away, we sent personalized PR packages to influencers, asking for honest reviews and creative content. This led to 20ish organic posts that felt real—because they were!

3️⃣ Leverage UGC (User-Generated Content)

We repurposed influencer content across Instagram ads, the brand’s TikTok account, and even email campaigns. This not only saved production costs but also boosted trust with their audience and gained social proof.

4️⃣ Track Every Metric

Track which influencers perform the best, and then save them for potential paid collaboration with them.

This way we got over 1.3 million impressions on Instagram and tiktok combined, and ROI was over 7x, since the costs for the campaign were only the products sent to influencers, and significant increase in followers.

All this was achieved in 30 days

The Takeaway:

You don’t need a Kardashian to sell skincare. Partner with creators who believe in your brand and let their authenticity drive the results. Start with PR packages to reduce your campaign costs.